[New Edition] Globis MBA Business Strategy

A long-awaited complete revision of the long-selling textbook since its release in 1999, with a total of 1.45 million copies sold in the series! "MBA Business Strategy" was published in 1999. This new edition has been revamped, including its structure and case studies, to provide a balanced coverage of the essence and key points of the concepts, theories, and tools of business strategy that the next generation of business leaders should know. With examples, the book provides an easy-to-understand explanation of the framework that can be used in the practical aspects of strategy planning and execution, making it easier to use in practice.