[USED] Kotler Keller Marketing 15e Book

Marketing Management 15th Edition - Global Edition" by Philip Kotler & Kevin Lane Keller. This is a global best-selling marketing textbook that is widely used in university and graduate school classes. Because it is a global edition, there are some differences in the structure and editing from the North American version, but the essence of the content is the same and it is rich in theory and examples.

Book information - Title: Marketing Management - Author: Philip Kotler / Kevin Lane Keller - Publisher: Pearson - Edition: 15th Edition (Global Edition) - ISBN: 9781292092621 - Language: English